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CEO / Designer

Lauren is a mom of three and married to Gerd. The California girl moved the Austria when she was twelve and loves her life here. When Enzo came, they became a family and Josephine and Diego made it complete. Kingsley Crew is the family brain child and is inspired by their life as a family. Lauren tests all Kingsley Crew products on herself and family in order to make sure they are up to par with the lifestyle of a modern urban family.


Her extensive international and national corporate experience has given her the courage to try her hand at being an entrepreneur.  In her career pre-mom, she was able to build skills in many core business areas including strategy, PR & Lobbying, Marketing and branding to name a few. These skills have been invaluable since launching Kingsley Crew in April 2019.


Her experience as a modern woman, mom and her MBA degree are what inspired her to found Kingsley Crew when she identified a gap in the family and lifestyle market. Since becoming a mother, Lauren’s fascination with practical products that have a stylish and intelligent design, has driven her to become a designer herself. The freedom and versatility of self- expression that fashion allows has always influenced Lauren and has a strong impact on her as a designer.

Her passion for travelling and experience living abroad inspire her when developing new product designs.



Gerd is a proud father of three, a restructuring consultant and the co-founder of Kingsley Crew. His Maters of Finance from Cass Business School and his MBA from INSEAD have helped to form his career path. Gerd’s expertise as a consultant, investment banker and the experience he has gained from his 150-year-old family company are the perfect counterpart to Lauren’s skills. His international corporate experience and strong analytical skills as well as his passion for numbers have been essential in this new venture.



Gerd has a keen eye for timeless designs and premium quality. He is always on the lookout products that fit into his lifestyle as a frequent traveler and dad on-the-go. His appreciation for heritage and modern products alike that suit the timeless designs that define the Kingsley Crew style. Gerd and Lauren make the perfect team, with their diverse skillset they manage their startup and family as an impenetrable unit.


As a family it is important to Lauren and Gerd to treat mother nature, animals and fellow humans with respect. This value is at the center of all the decisions they make, because creating premium and fairly made products for families is their motivation. Kingsley Crew is the result of these values and passion and shows the perspective of a family, who cares about making things that are good for everyone.